Partnership
Now is the time to get involved
We're building something that didn't exist before. And it's big.
Professional American football in Prague. Not just a team — a business network and a platform for brand growth.
Why Prague Lions
01
The Prague Lions are defining professional American football in Europe.
02
Early partners become founding members — upside compounds as the franchise grows.
03
We authentically connect the expat business community with the Czech market.
04
No templates — every partnership solves a specific business problem.
Growth trajectory
Bet on the trajectory, not a single season
We're not asking you to bet on winning a championship this year. We're asking you to bet on the Prague Lions' trajectory. One season doesn't matter — a-few-year momentum does. Your sponsorship becomes part of the story, not just a logo on a wall.
2023
1-11
2024
1-11
2025
7-5
2026
EFA inaugural season
Growing valuation
Equity-like participation in our growth
NFL franchises are valued in the billions of dollars today. They weren't always. Early sponsors bought into franchises at one tenth of current valuations. Attendance, media coverage, international reach, and fan engagement of the Prague Lions are growing. So does the valuation.
2025 was our breakout season. If we build sustainably, we could be worth ten times more in 10 years. Your sponsorship today is equity-like participation in that growth, regardless of this year's W-L record.
Business
What's your biggest challenge right now?
?
Hard to reach affluent young decision-makers through traditional advertising alone.
?
Entering the Czech market without an authentic local bridge or community connection.
?
Need credible, genuine positioning beyond corporate logos and budget allocations.
Four partnership categories
Choose your growth story
PRIDE
Building the community with us
For small businesses and local brands looking for affordable visibility and association with a winning sports culture.
GUARDIAN
Growing together
For local and regional brands aiming for engagement with a passionate audience. Focus on fan interaction through game-day presence and social media.
CHAMPION
Testing in Prague, expanding across EFA
For major brands aiming for visibility in a growing American football industry. Focus on brand strategy, engagement, and European reach.
CROWN
Creating long-term value
For industry leaders seeking elite brand exposure. Focus on unmatched fan resonance, premium experiences, and European market impact.
Bring your team
Corporate Membership
LIONS' DEN
Bring your team to 5 games and experience Prague Lions at the highest level.
PACK · ALPHA
Corporate packages starting from 25,000 CZK / year.
CHAMPIONS LOUNGE
Premium seats, a perfect view of the field, and catering.
The Prague Lions' fans are emotionally invested, not casual followers. Your sponsorship reaches this authentic segment.
3×
Emotionally invested fans convert to customers at 3× the rate of casual fans.
6×
Emotional engagement amplifies reach by 6× through sharing, word-of-mouth, and community discussion.
We want you to be part of it.
What's your biggest challenge right now? Let's talk.
Get in touch at partnerships@praguelions.eu or call (+420) 725 760 558.
Our partners
